Have you ever wonder how traffic, unique visitors, popular, their top keywords and their audiences by demographic for a particular website is? Those information are very useful before you have any media plan to place your advertise on the website or even it shows you a deeper understand about your competitors.
In this tutorial, I’ll share with you some tools/services I always use to check:
Google Ad Planer
It’s a free media planning tool that help you to check the Traffic Statistics, Daily Unique Visitors (based on cookies), top key words and much much more information there.
Let’s enter a site URL on the box, ex: facebook.com then you’ll get result as below:
Check it now: https://www.google.com/adplanner/
Check Google Page Rank
PageRank is a link analysis algorithm, named after Larry Page and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. Read more: http://en.wikipedia.org/wiki/Google_pagerank
To check the page rank of any website you’re visiting automatically, you can download and install Google Toolbar via: http://www.google.com/toolbar/ff/index.html
Or if you want to check online for free, you can use prchecker.info via: http://www.prchecker.info/check_page_rank.php.
It is a useful resource for people to discover information about websites. It contains Alexa Traffic Rank, Traffic Stat, Search Analytics, Clickstream, Sites Linking In information about any website.
Plus, it has ranking for the top Global Websites on the Internet, top websites by Country and by Category.
For example, we want to explore some statistics from Youtube.com, let use the link below:
And the result as below:
Like Google Ad Planer and Alexa.com, Compete.com is another option for you to check about Traffic, PageView, Visitors, etc… for a website.
It supports 3 types of using: Free, Pro and Pro Advanced. With Pro & Pro Advanced, you will get more information such as: Time On Site, Age, Income and Gender of audiences, etc …
For example, we will get youtube.com information from Compete.com, let use the link below:
And the result as below:
Honestly, I don’t really like and use Compete.com a lot because it just shows nearly the same information which I can get from Google Ad Planer and Alexa. Therefore, no reason for me to upgrade to their Pro or Pro Advanced account. Anyway, it’s just an option for you. It may useful for you guys than me, hopefully
Check indexed links on search engines
I often check how many links for any website which are indexed on Search Engine such as: Google, Yahoo and Bing. With this way, we may see how they customize their site structure and their SEO activities. In some case, the more indexed links you have on Search Engine the better ranking you get.
Below, we will check how many links from Youtube.com are indexed on Google, Yahoo and Bing with:[text]site:youtube.com[/text]