Magento is an open source ecommerce web application. It was launched on March 31, 2008. Magento Inc. (erstwhile Varien) developed Magento with the help of programmers from the open source community (rights retained by Magento Inc.). The Zend Framework was used to build it.
Years after its development, it still continues to be the favourite ecommerce solution for customers globally. Many top entrepreneurs have picked Magento as their choice for an ecommerce website owing to its multiple advantages.
Let us see why the Magento Application is so popular.
Magento is one of those web applications that thoroughly believe in constant Upgradation. The parent company behind Magento regularly brings about updates to this application, eliminating previous bugs and malfunctions. Other eCommerce web applications are rather out-dated owing to a lack of regular maintenance updates. These updates that are based on the latest technologies help in giving the user a better experience.
Magento offers many add on modules that help in offering the end user multiple benefits. For example, with Magento you can offer discount couples, editing rates, product categories, sorting etc. It also enables you to see many reports that can help you identify and understand what the customer expects from you. You can get abandoned shopping cart reports and also details of SEO urls within your site.
It also enables you to sell the same product at different rates to a various set of customers.
Although some people maintain that Magento is more meant for a developer than a shop owner, it is actually quite the contrary, because Magento is extremely easy to edit. Magento is built to measure from 1 to a million, avoiding common downsides for developers. Code re-uses, maintainability, debugging, support, etc. are all huge and mostly expensive difficulties that eCommerce solutions providers must tackle. Magento makes them all a cakewalk.
If you are looking to install and run a shopping cart well within a fixed timeless, Magento is the baby! It is extremely easy to install and gets fully functional within days. If you know how to upload files on the internet, you can install Magento without any professional help. Creating a database and configuring various systems is also extremely simple. The good news about Magento is that if you are taking Web Web Development services from India, you can have your site up and running in a matter of hours ( of course please consider the speed of the internet!).
The time taken to go through the entire process is negligible. The process involves:
+ Designing the template layouts for the site,
+ Product/content entry,
+ Feature configuration,
+ Prepping a site for live-production
There is a plethora of free online support readily available for Magento. Just get on any search engine and type your Magento query in the search, you will find numerous sites and threads addressing the issue and providing ready assistance absolutely free of cost.
With the kind of detailed support made available, launching a site is an absolute breeze and can be handled easily within days. Magento also allows for intense customization to ensure that your website is absolutely suited for your products and services.
Magento is essentially Open Source. This is why there is a huge community of online enthusiasts who believe in the free distribution of knowledge of technology. They provide active support in troubleshooting any sort of problems. You will find blogs, threads and even videos that address Magento queries.
What’s more, you can also put up your own questions on these platforms and will be soon given a response on the same. Magento owes a huge portion of its success to this online community that relentlessly strives to bring about great Magento websites that help in making the world of technology much more accessible to people.
The most important thing for business owners today is to establish an online presence that stimulates a better growth and revenue generation. With the number of people bending towards an online shopping experience, it is about time you ventured in it.